Most organisations don't know where they really are on AI.

They can't yet answer a straight
question about their
AI governance. Under SM&CR, that's not just a strategic gap — it's
a personal one, sitting against someone's Statement of Responsibilities.

I make sure your board can answer it, independently, before a regulator, an investor, or an acquirer asks first.

21 questions. Under 5 minutes.

One honest, independent baseline.

The problem

Your board knows AI matters. What it doesn't have is a clear, unvarnished picture of where you actually are — across strategy, governance, technology, data, talent, and culture — and what to do in what order. Under SM&CR, "the board knew" isn't a defence; the individual accountable for the decision needs to be able to show they knew, and acted on it.

Most AI advice comes from vendors with something to sell you, or generalists with no experience of regulated, fast-moving professional environments. Madurez AI is different. I have no platform to push, no implementation revenue to protect, and no interest in telling you what you want to hear.

What I have is 30 years of sector experience, a doctoral-level methodology, and a structured approach built specifically for boards who need clarity, not another deck.

Dr Jullian Shawcross

DBA | MBA | FCII | FCMI
30 years in regulated financial services

I am Dr. Jullian Shawcross, founder of Madurez AI — built on a straightforward conviction: that most AI advice given to boards is either too generic to act on, too conflicted to trust, or too detached from the realities of regulated financial services and professional services to be genuinely useful.

I have spent thirty years inside those realities — co-founding and leading PHP Chartered Insurance Brokers, building and governing a regulated business from inception through a management buyout and eventual sale in 2024.

I have also taught AI and FinTech at postgraduate level and completed a Doctor of Business Administration with research grounded in exactly the questions my clients are now facing.

Madurez AI is the practice that emerged from all of that. Independent, sector-specific, and built for boards — not for vendors.

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Who this is for.

Madurez AI works with regulated financial services firms where they need an independent, evidence-based view of where AI helps, where it's exposure, and what that means for the people on the other end of the decision.

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Insurance carriers, specialty markets, and Lloyd's managing agents

Your capacity decisions, pricing models, and claims operations are increasingly shaped by AI — and that's also where much of your competitive edge, and your customers' experience, now sits. Regulators and oversight bodies are forming expectations around how you govern it. I give your board an independent, documented picture of where you stand: what's working, what's at risk, and what it means for the people you're pricing and settling claims for, before those questions become urgent.

Managing General Agents and delegated authority businesses

The scrutiny on MGAs is intensifying — from capacity providers, from Lloyd's, and from the market at large — just as AI becomes part of how the best MGAs compete on pricing and speed, and part of what a capacity provider or a policyholder ultimately experiences. I help your leadership team build a position that captures that advantage and holds up to scrutiny: structured, evidenced, and defensible at board level.

InsurTech and FinTech businesses

You are building with AI at the centre because it's your edge — and, done well, your customers feel that in faster decisions and better service. The question is whether your governance, your data infrastructure, and your leadership capability are keeping pace with what you're deploying, so the advantage holds up under a regulator's, an investor's, or an acquirer's due diligence. I give you an honest view of where the gaps are, before they find them first.

Regulated professional services firms

Your clients are asking whether you govern AI responsibly in their work, and increasingly choosing firms that clearly do — because it shows up in the quality and consistency of the advice they get. Your regulator is forming a view too. The firms that lead in this environment won't be the ones that adopted AI fastest — they'll be the ones that can demonstrate, independently, that they did it properly and it served their clients well. I provide the board-level diagnostic that makes that demonstration possible.